Creative Minds at Work: Marketing Strategies for Creative Agencies

Marketing Strategies

An ideal medium for branding your company and its product brands, a metal card can significantly contribute to the organic growth of your business platform. Such a card can create an aura around your company by applying imaginative power and creativity.

While a metal card might cost more than paper-made or e-cards, the investment is fully justified as it provides much more business mileage than other card options (paper-made or e-cards). A metal card can serve as one of your best public relations tools.

According to market intelligence group Business Research Insights, the global metal credit cards market size was USD 1505.8 million in 2021 and is projected to touch USD 13587.99 million by 2031, exhibiting a CAGR of 24.4% during the forecast period. Metal credit cards are constructed of metal.

Metal business cards sparkle, mostly made of steel foil, aluminum, and other metals. As steel shines, any design, company logo, brand image, or icon looks eye-catching. Small icons also sparkle, leaving a lasting impression on your business associates and customers.

This is one reason why metal cards are increasingly used worldwide as an effective business promotion and active public relations mode. Unlike paper-made cards, no recipient of such a nice-looking card would want to throw it away. As a result, you can expect robust trade queries and have brighter chances of conversion. It’s no wonder many business owners are incorporating metal cards into their marketing strategy.

Benefits of Using Metal Cards

Better Image Management of Your Company

Among the assortment of paper cards your customer may receive in a given period, a single metallic card stands out due to its sparkle and innovative design. This creates a wonderful image of your sales platform, organization, or corporate company. The receiver of such a card notices the difference between your company and others.

Durability of Metal Cards

Unlike paper-made business cards, which are usually thrown away in large numbers, a metal card is unlikely to meet the same fate. The receiver will preserve it for future use as you have already done a good public relations operation through this card. You will likely generate robust leads by investing in permanently metallic cards.

Effective Brand Management

The icon or image of your commodities, products, and services brand looks very attractive when printed on a metallic card with motley colors. Brand management can further gain a business edge if you provide specialties of your brands in a nutshell. You can emboss such icons in a creative way that makes them sparkle. You can use your creative power to select color combinations.

Receiver Feels Special

Anyone, including your business associate, supplier, existing clientele, and future buyers, feels special receiving a metallic card. They know you have made a good investment to create a card. This can create a positive image of your company. The receiver feels specially treated. Most likely, the receiver may get back to you while sourcing a product or service your company dispenses.

Making a Difference in Contact Approach

This is a major benefit you can get from investing in metallic business cards. This can also be a smart move from the time-worn contact approach. A metal card certainly speaks of your attitude as it makes a marked departure from the traditional ways of exchanging business contacts. In turn, this may help you widen your contacts. It is quite possible others would also follow your way of making smart business contact by going for metallic business cards for them.

These reasons make practical sense for investing in creatively designed metallic business cards.


To remain competitive, you must chisel your business profile well. A metallic card can go a long way in helping you achieve this. Such a card can create a lasting impression on the person you give a nicely designed and well-crafted metallic card. Since metal cards look elegant and no person receiving them would even think of dumping them in the office bin, your chances of getting trade queries improve organically. Such a card creates a special aura around your company and promotes the brands you embossed on the metal.

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