Analytics should be a big part of your approach if you use TikTok for marketing. To produce the most excellent content, you must analyze and evaluate statistics to learn what your audience wants. Learn how to get analytics and how to put them up first. Let’s then discuss some of the most crucial analytics.
How to create a TikTok Pro account
To view Tiktok analytics, you must upgrade to a TikTok Pro account. It comes with a tone of helpful analytics and is free. All you have to do is go to your profile page and select the “Privacy” button. Next, select “Settings. “Choosing “Manage My Account.” Then, as a creative or a company, you may upgrade to a Pro Account. You may access analytics on your computer and mobile device once you move.
How to Get to Your Account Dashboard
After creating your account, you may view analytics by clicking on the ellipses at the top of the page. Next, choose “Account,” where you will see the analytics page. To access your analytics dashboard, pick the tab. You may get a quick summary of your account on your dashboard. You can quickly examine your profile views, follower growth, and video views. Although this fundamental knowledge is an excellent place to start, you must delve further to get more specific details. The Followers and Content tabs both contain that data.
How to Use the Followers Tab
The Followers page contains a variety of crucial information about your followers. You can make outstanding videos that communicate to your viewers by gaining insight into them. You may start by viewing your follower count and trends. The tab will show whether your following has grown or shrunk over the past week.
This knowledge is beneficial. Gains and losses are frequently strongly tied to the recent article you uploaded. You can buy tiktok views for more reach. You could have posted anything that upset or irritated your audience if you’ve lost a lot of followers. Conversely, if your number of followers has increased, you are making videos that appeal to people. These videos are expanding your audience and giving you new fans.
You may also view the distribution of followers by gender. This information might be pretty helpful if you work in a gender-specific specialty. Let’s take the example of promoting men’s razors. Use the fact that you are reaching both men and women equally to change how you choose to create content. In addition to speaking to the women who could purchase the product for their husbands, boyfriends, or sons, you must also generate material that appeals to those who use it.
Assume that you are offering a product that both men and women utilize. However, you can only speak to one of the two groups. To appeal to everyone, you must change up your marketing. This will assist you in attracting more people, thus balancing out your demographics.
The data on the “Top Territories” is also beneficial. You can view the locations of your supporters. This will allow you to assess whether you connect with your market or pass up possibilities. When posting videos, consider your audience if you aren’t getting any. At the time your videos go live, are people asleep? Post at various times so you may connect with users when they are using TikTok.
You may then see Follower Activity. With a TikTok Pro account, this is undoubtedly one of the most significant metrics accessible. Use this information to determine when your followers are on Tiktok the most. You may publish your videos when your fans are online and prepared to interact with you on TikTok. However, remember that if you want to connect with individuals worldwide, you must post at other times.
Additionally, you can see which videos your fans viewed. Finding content inspiration here is easy. Similar videos that will interest your audience can be produced. Finally, you may go at analytics about recent TikTok audio plays by your audience. Utilizing the appropriate noises can improve your position in TikTok’s algorithm. It will also enable you to produce material that your audience desires.
Analytics for Content
Following a study of your fans, you may go on to a study of your content. To get to this data, click on the Content tab. Start by taking a peek at your Top Videos. You can check which videos have grown the most over the past week. The For You page has given these videos a lot of exposure and may become widespread.
While only the most popular films from the previous week are displayed, this does not mean the videos you submitted during that period are excluded. It can include videos you posted in the past but are only now becoming popular. Videos on TikTok might often take some time to catch on, so you shouldn’t ever remove anything because it’s not performing well. Analytics are also available for individual posts under the Content tab. There are the following:
- Like total
- Comments: number
- Shares outstanding
- Playtime overall
- Amount of views
- Watching time on average
- Traffic generating
After doing this, you’ll have a better sense of your engagement rate. Remember that when deciding which videos to display people, TikTok looks most closely at audience participation. You may reach a wider audience if viewers engage with and watch your videos. Posting when your audience is most engaged will enhance interaction if it is low. Purchasing TikTok likes is another option to boost engagement swiftly. Your audience will be expanded as a result, perhaps increasing engagement.
Final Words
Every week, you should check TikTok stats. Make it a practice to examine the analytics to see whether you need to change your plan. You may keep expanding your account and online presence by making the appropriate modifications as necessary. After that, you may use the many advantages of TikTok marketing.
